Prime Day Power-Up: How Kids Sports Brand Crushed It Over $360K in Sales & 109% Growth!

Read on if you want to get ahead of 2+ million active 3P sellers this Prime Day — With over 200+ million global Amazon Prime subscribers.

Project Overview

Read on if you want to get ahead of 2+ million active 3P sellers this Prime Day — With over 200+ million global Amazon Prime subscribers, Amazon Prime Day is one of the biggest yearly online retail events in the eCommerce industry where the Prime Subscribers shop their hearts out.

NOT all sellers prep for Prime Days how can you be prepared, after reading this case study?

Want To Become Another Success Story?

Let's Talk

Strategic Approach

  • Data Dive from Prime Day 2022: We started by digging into their Prime Day 2022 data to see which products attracted the most shoppers. This helped us plan their marketing budgets and restocking strategy for Prime Day 2023, ensuring increased visibility for their top performers. 80/20 law. 

  • Inventory Planning: We carefully planned their inventory orders based on forecasted sales to avoid running out of stock during Prime Day. 

  • Cost Optimization: We meticulously reviewed all inventory-related expenses, seeking ways to reduce costs without compromising quality. The savings were then reinvested into advertising efforts.

  • Prime Day Deal Preparation: Marked our calendars for mid-May to create a Prime Day Deal for each product that was planned in the above steps and that will have sufficient stock throughout July.

Infographics-07
Infographics-08

Strategic Approach

  • Optimizing Product Pages: We conducted split tests on main images, product titles, pricing, and enhanced brand content (EBC) to maximize click-through and conversion rates.

  • Competitor Analysis: We closely monitored competitors’ strategies and identified areas for improvement to stay ahead of the game. We kept a check on competitors’ promotional ideas/pricing strategy/listing optimization. Top sellers come up with unique/creative ideas during Prime Day to help their products stand out from the competition. 

  • Marketing Strategy Refinement: Instead of waiting until Prime Day to test marketing tactics, We were smart to try it all BEFORE Prime Day. Most sellers save their marketing budget months before Prime Day to spend it all when the day finally arrives to go all out during Amazon Prime Day by trying every marketing tactic to create hype, wasting a lot of ad spend.

  • Amazon DSP: Ran DSP campaigns to target in-market customers and retargeted the visitors with high-frequency pre-Prime day week.

  • Preparing for Returns and Negative Reviews: Anticipating post-Prime Day challenges, we helped the brand by providing excellent customer service to address returns and negative reviews promptly, safeguarding their bad reviews and future sales.

Results Achieved:

  • Record Sales: On Prime Day 2023, the brand got an impressive EUR 360K in sales, a significant leap from previous years.

  • Year-Over-Year Growth: Their sales grew by a whopping 109% compared to 2022 Prime Day by implementing all these strategies.
Infographics-091
View All Case Studies

Glowing Highlights from Our Client Success Stories

At Seller Scaler , our commitment is to leave every client with a smile of satisfaction upon witnessing their Amazon payouts.

Previous
Next

Elevate Onboarding with a 3-Step Process for Profound Business Mastery!

After pinpointing your needs and goals, we embark on the journey
– Relax and savor the unfolding process:

Research

To kickstart our collaboration, we conduct a comprehensive brand audit and identify potential challenges and opportunities to SCALE your brand. We will deeply understand your business and create a custom plan to hit your goals.

  • Icebreaker Call
  • Market Analysis
  • Account Audit

Strategic Plan

We will develop a SCALING strategy tailored to your brand and goals to fuel your growth. Here we discuss the exact steps we’ll take to hit your goals.

  • Consultation Call
  • Advertising Strategy
  • Plan of Action

Scale & Grow

This is where magic happens. We will implement the plan by leveraging every opportunity to SCALE your brand profitably. Based on your goals, our specialists scale up to create new levels of growth for your products.

  • Detail Page Optimization
  • Campaigns Management
  • Data-Driven Desicions
Free Discovery Call

Hear What Our Loyal Customers Have To Say

Discover how Seller Scaler have helped real businesses scaling with better performance and sales through our service

These guys are good and I highly recommend them even if they are a small agency. Their work was heaps better than some of the other Amazon pros here. Will be working with him again! Keep up the great work!
The project was finished earlier than planned, the communication was marvelous and the quality of the project was extraordinary. Certainly, I will collaborate with him again.
Soh exceeded expectations with his professionalism and work ethic, providing valuable assistance beyond the initial task, including PPC strategies. Grateful for his extensive help and dedication.
Great work guys. Always going the extra mile will definitely be hiring again.
Seller Scaler has significantly boosted my Amazon brand’s presence with their full-funnel marketing, connecting me with a broader customer base. Highly recommend for scaling your brand.
Thanks to Seller Scaler, I’ve expanded my Amazon catalog with new products, resulting in a launch of 3 new parent SKUs and a 100% sales increase. A true game-changer!
Soh is very knowledgeable and has been able to assist with strategies and a variety of other things in the Amazon world. We continue to use him for our PPC and will use him for other products in the future.
They helped us to get to the first pages on Amazon and get the best seller tag. They are good at PPC and I highly recommend them.
Very professional and experienced with Amazon PPC, account management, and competitive analysis. Looking forward to continuing working together.
Soh from Seller Scaler has shown outstanding Amazon DSP strategy skills over 5 months, optimizing ad campaigns effectively for high ROI. Their analytical decision-making has greatly contributed to our brand’s success.
Previous
Next

Let's Catapult Your Brand!

Whether you’re a seasoned player or just starting, Seller Scaler is here to propel your brand’s success on Amazon. Let’s grow together and dominate the marketplace.

Get A Free Audit
E-Book Customers