Maximizing Revenue: Achieving €133K/Month with External Traffic

Within 7 months of implementing our strategies, the brand achieved €683K in sales, with average monthly revenue scaled from €2.8K to €110K.

Project Overview

Within 7 months of implementing our strategies, the brand achieved €683K in sales, with average monthly revenue scaled from €2.8K to €110K.

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Challenges Faced

Limited External Revenue: The brand had been generating very few orders from influencers’ shoutouts, merely €2.8K a month (considering the product is high ticket). They wanted to explore driving external traffic using Amazon Attribution links.

Low External Traffic: With fierce competition in the Amazon marketplace, the brand faced challenges in creating additional revenue streams among competitors and reaching its target audience effectively outside of Amazon.

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Plan Of Action

Keyword Research: Performed keyword research on Google AdWords and captured product-wise relevant keywords.

Blogs/Comparison Websites: Shortlisted websites with high traffic and domain authority and collaborated with popular comparison websites to drive external traffic to the brand’s Amazon listings, increasing exposure and sales potential.

Setting up Campaigns: Created campaigns with Attribution tags on Google Ads with a look-alike ad copy, giving users the impression that Amazon is sponsoring this brand on Google.

Performance Monitoring and Optimization: Continuously monitored campaign performance, analyzed metrics, and adjusted campaigns to maximize ROI and ensure sustained growth.

Results Achieved

Revenue Growth: Within 7 months of implementing our strategies, the brand achieved €683K in sales, with average monthly revenue scaled from €2.8K to €110K.

Improved Brand Awareness: These campaigns and strategies also uplifted the brand’s visibility, attracting new customers and fostering customer loyalty.

Higher CTR & ROI: The Amazon look-alike ad copy helped lead to a higher CTR, resulting in a good external conversion rate of 2.7% on high-ticket items.

Increased Profitability: The brand achieved a 5.95x ROAS in 7 months, significantly improving its marketing efficiency and overall profitability.

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