Spicing Things Up: Grocery Brand Goes from 100 to 2500 Orders a Month!

A struggling grocery brand, hindered by overshadowing competitors, only managing around 100 monthly orders despite offering tasty products for consumer enjoyment.

Project Overview

A grocery brand that makes stuff yummy for people to enjoy. But, they were kinda stuck. They weren’t selling as much as they wanted because the big guys in the food world were hogging all the attention. They were only getting about 100 orders a month, which wasn’t enough for them.

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The Big Challenges

  • First off, the grocery market and the niche is super competitive, like a big food fight! Plus, 
  • hindered by poor product pages and offers, they weren’t grabbing anyone’s attention. 
  • Due to poor ads strategy, they weren’t getting seen much and had low discovery on Amazon.
  • Low repeat purchases = poor lifetime value.

Client Goals: They had a dream – they wanted to sell 2500 orders a month! That’s a big jump from just 100 as a new brand in competition. But they knew it was possible with the right plan and a little help 

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The Game Plan

  1. Engaging Listing Content and Creatives: We gave their product pages a makeover with awesome pictures to make them stand out on search page and words that made the visitors want to taste them right away!
  2. Redesigned Packaging and Offer: We helped them optimize their packaging according to niche and better 
  3. Supercharged Ads: We implemented PPC campaigns optimized for scaling, leveraging relevant and contextual keywords and ad placements to maximize visibility and drive sales.
  4. Sweet Deals for Regulars: We made sure that people who loved kept coming back for more by giving them special deals and treats, with Amazon brand-tailored promotions. Who doesn’t love a good deal, right?

Results: Guess what?

Sales skyrocketed as planned! Here’s the scoop:

  1. Goal Crushed: In just 120 days, the brand went from selling 100 orders a month to a whopping 2500! That’s like going from a small party to a huge bash!
  2. More Bang for Your Buck: People started spending more when they shopped from us. Their average order value went up by 10%. It’s like getting extra topping!
  3. Fans for Life: Loyal customers kept coming back for more. We helped them with a 327% increase in repeat customers, with repeat sales contributing to a significant 18% of total sales in Q2 2023.

The next goal is crushing 4000 orders a month

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These guys are good and I highly recommend them even if they are a small agency. Their work was heaps better than some of the other Amazon pros here. Will be working with him again! Keep up the great work!
The project was finished earlier than planned, the communication was marvelous and the quality of the project was extraordinary. Certainly, I will collaborate with him again.
Soh exceeded expectations with his professionalism and work ethic, providing valuable assistance beyond the initial task, including PPC strategies. Grateful for his extensive help and dedication.
Great work guys. Always going the extra mile will definitely be hiring again.
Seller Scaler has significantly boosted my Amazon brand’s presence with their full-funnel marketing, connecting me with a broader customer base. Highly recommend for scaling your brand.
Thanks to Seller Scaler, I’ve expanded my Amazon catalog with new products, resulting in a launch of 3 new parent SKUs and a 100% sales increase. A true game-changer!
Soh is very knowledgeable and has been able to assist with strategies and a variety of other things in the Amazon world. We continue to use him for our PPC and will use him for other products in the future.
They helped us to get to the first pages on Amazon and get the best seller tag. They are good at PPC and I highly recommend them.
Very professional and experienced with Amazon PPC, account management, and competitive analysis. Looking forward to continuing working together.
Soh from Seller Scaler has shown outstanding Amazon DSP strategy skills over 5 months, optimizing ad campaigns effectively for high ROI. Their analytical decision-making has greatly contributed to our brand’s success.
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